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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q24-Q29):

NEW QUESTION # 24
A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?

A. ContentBlockName
B. ContentArea
C. BeginImpressionRegion
D. ContentAreaByName

Answer: C

Explanation:
To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use theBeginImpressionRegionAMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.
References:
* Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
* Tracking Dynamic Content in Emails

NEW QUESTION # 25
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named
'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?

A. LookupRows ('Ent. Inventory*, 'InStock', 'true', )
B. LookupRows ('Inventory*, 'InStock' 'true',)
C. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')
D. LookupRows ('Ent. Inventory*, 'true', 'InStock')

Answer: A

Explanation:
TheLookupRowsfunction retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.
* Example:
SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

NEW QUESTION # 26
A particular data extension need to be configured to store six months of data.
How shoulddata retention be added to the data extension in Email Studio?

A. Update the data extension configuration to include data retention settings.
B. Import a file to overwrite the rows with six months of data
C. Create a new data extension that includes data retention settings
D. Run a query to overwrite the rows with six months of data

Answer: A

Explanation:
To configure a data extension to store data for six months, you should update the data extension configuration to include data retention settings.
* Data Retention Settings: You can configure data retention directly within the data extension settings in Email Studio to specify how long data should be retained. This ensures that data older than the specified period is automatically deleted.
* Go to Email Studio -> Subscribers -> Data Extensions.
* Select the data extension you want to configure.
* Click on "Properties".
* Under "Data Retention", set the retention period to six months and define the retention settings accordingly.

NEW QUESTION # 27
A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation. The developer wants to efficiently ingest the data and write it to a data extension.
Which function should be used?

A. AMPscript function BuildRowsetFromString
B. AMPscript function BuildRowsetFromXML
C. Server-Side 3avaScript function Stringify
D. Server-Side JavaScript function ParseJSON

Answer: C

NEW QUESTION # 28
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developerbuild to generate the data before transferring it to the SFTP?

A. Query Activity > Data Extension Extract
B. Data Views Extract > Filter Activity
C. Query Activity > Tracking Extract
D. Filter Activity > Data Extension Extract

Answer: B

NEW QUESTION # 29
......

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