Digital Marketing Diploma

Categories: Digital Marketing
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About Course

  • Marketing Plan:
    Learn how to develop a structured and effective marketing plan using proven strategies to ensure its success.

  • Social Media Marketing:
    Master the art of marketing on key platforms, including Facebook, Instagram, YouTube, LinkedIn, Snapchat, and TikTok.

  • Copywriting:
    Discover how to create persuasive, platform-specific content that grabs attention and resonates with your target audience.

  • Google Ads:
    Gain expertise in setting up Google ad campaigns, analyzing search keywords, and optimizing for better performance.

  • Search Engine Optimization (SEO):
    Learn how to optimize your website for search engines like Google and rank higher in search results.

  • WordPress:
    Acquire the skills to build and manage a professional website using WordPress.

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What Will You Learn?

  • Marketing Plan:
  • How to create a comprehensive, strategic marketing plan with clear objectives and measurable outcomes.
  • Techniques for identifying your target audience and choosing the right channels to reach them.
  • Social Media Marketing:
  • How to effectively market on platforms like Facebook, Instagram, YouTube, LinkedIn, Snapchat, and TikTok.
  • Strategies for creating engaging content and running successful campaigns across social media.
  • Copywriting:
  • How to write persuasive, platform-specific content that captures your audience's attention and drives action.
  • Google Ads:
  • How to create and manage Google Ads campaigns, select effective keywords, and optimize ads for better performance.
  • Techniques for analyzing ad data to improve your ROI.
  • Search Engine Optimization (SEO):
  • How to optimize your website for search engines like Google and improve your organic rankings.
  • Key SEO techniques such as keyword research, on-page, and off-page optimization.
  • WordPress:
  • How to build and manage a professional website using WordPress, with no coding experience required.
  • Basic SEO practices to improve your site's visibility.

Course Content

Marketing Introduction

  • Marketing Introduction

Digital Marketing Overview

Social Media Marketing & Media Buying
This module focuses on teaching you how to effectively market your business on major social platforms, including Facebook, Instagram, YouTube, LinkedIn, Snapchat, and TikTok. You'll learn strategies for engaging your audience, creating tailored content, and running successful campaigns to boost your brand's visibility and drive results.

Search Engine Optimization

Google Ads

WordPress

Content Marketing

Marketing Plan

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